Pattern library for advertising platforms appearing on bank statements worldwide. Covers Google Ads, Meta / Facebook Ads (incl. Instagram), LinkedIn Ads, TikTok Ads / Bytedance, X (Twitter) Ads, Microsoft Ads / Bing Ads, Amazon Ads, Reddit Ads, Pinterest Ads, Snap Ads, Taboola, Outbrain, Quora Ad…
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Ad platform vendor pattern table
valueSkill markdown pattern table
Ad platform vendor pattern table
| Vendor | Bank statement variations | Default category | VAT/GST notes | |---|---|---|---| | **Google Ads** | `GOOGLE*ADS`, `GOOGLE *ADWORDS`, `GOOGLE IRELAND LTD`, `GOOGLE ADS DUBLIN` | Advertising | EU B2B reverse charge (Google Ireland). UK: reverse charge. India: 6% equalisation levy withholding on payments by Indian payors | | **Meta / Facebook / Instagram Ads** | `FACEBK *`, `META PLATFORMS`, `FACEBOOK IRELAND`, `META PLATFORMS IRELAND` | Advertising | Same as Google Ads — EU/UK B2B reverse charge from Meta Ireland; India 6% EL | | **LinkedIn Ads** | `LINKEDIN`, `LINKEDIN CORP`, `LINKEDIN IRELAND` | Advertising | Microsoft subsidiary; LinkedIn Ireland for EU | | **TikTok Ads / Bytedance** | `TIKTOK INFO TECH`, `BYTEDANCE`, `TIKTOK ADS`, `TIKTOK PTE LTD` | Advertising | Singapore (TikTok Pte Ltd) or UK invoicing; EU B2B reverse charge | | **X / Twitter Ads** | `X CORP`, `TWITTER ADS`, `X HOLDINGS` | Advertising | US (X Corp); EU B2B reverse charge | | **Microsoft Ads / Bing Ads** | `MICROSOFT ADS`, `MICROSOFT*ADVERTISING`, `MICROSOFT IRELAND OPS` | Advertising | EU B2B reverse charge (Microsoft Ireland) | | **Amazon Ads** | `AMAZON ADS`, `AMZN ADVERTISING`, `AMAZON ADS EMEA` | Advertising | EU B2B reverse charge (Amazon Online Sales Ireland or AMS EMEA Sarl) | | **Reddit Ads** | `REDDIT INC`, `REDDIT BUSINESS` | Advertising | US supplier (Reddit Inc); EU B2B reverse charge | | **Pinterest Ads** | `PINTEREST INC`, `PINTEREST EUROPE` | Advertising | US supplier; EU operations | | **Snap Ads** | `SNAP INC`, `SNAP*ADS` | Advertising | US supplier | | **Taboola** | `TABOOLA INC`, `TABOOLA EUROPE` | Advertising / content discovery | US HQ; EU operations | | **Outbrain** | `OUTBRAIN INC`, `OUTBRAIN EUROPE` | Advertising / content discovery | US HQ; EU operations | | **Quora Ads** | `QUORA INC` | Advertising | US supplier | | **Yahoo Ads** | `YAHOO INC`, `VERIZON MEDIA`, `YAHOO INC NEW` | Advertising | US supplier (post-Verizon spin-off) | | **Yahoo Japan Ads** | `YAHOO JAPAN`, `LY CORP` | Advertising | Japan supplier (now LY Corp after LINE merger) | | **Baidu Ads** | `BAIDU INC` | Advertising | China supplier | | **Naver Search Advertising** | `NAVER CORP`, `NAVER*` | Advertising | South Korea supplier | | **Yandex Direct** | `YANDEX`, `YANDEX RUSSIA` | Advertising | Russia / Nidex (post-2024 spin-off); sanctions check | | **Spotify Ads / Spotify Ad Studio** | `SPOTIFY ADS`, `SPOTIFY AB` | Advertising / audio | Sweden HQ | | **Apple Search Ads** | `APPLE SEARCH ADS`, `APPLE INC ADS` | Advertising | Apple Inc / Apple Distribution International | | **The Trade Desk** | `THE TRADE DESK INC`, `TTD` | Advertising / DSP | US supplier | | **DV360 (Display & Video 360)** | `GOOGLE DV360`, `GOOGLE *DV360` | Advertising / DSP | Same as Google Ads | | **Amazon DSP** | `AMAZON DSP`, `AMAZON ADS DSP` | Advertising / DSP | Same as Amazon Ads | | **Awin** | `AWIN LTD`, `AWIN AG` | Affiliate marketing | UK / Germany supplier | | **Impact / Impact Tech** | `IMPACT TECH`, `IMPACT.COM` | Affiliate / partnership | US supplier | | **ShareASale** | `SHAREASALE`, `AWIN US INC` | Affiliate marketing | Awin subsidiary | | **Refersion** | `REFERSION INC` | Affiliate marketing | US supplier | | **Partnerize** | `PARTNERIZE LTD` | Affiliate / partnership | UK supplier |
Ad platform vendor pattern table (Skill markdown pattern table)
value
Ad platform vendor pattern table (Skill markdown pattern table)
| Vendor | Bank statement variations | Default category | VAT/GST notes |
|---|---|---|---|
| Google Ads | GOOGLE*ADS, GOOGLE *ADWORDS, GOOGLE IRELAND LTD, GOOGLE ADS DUBLIN | Advertising | EU B2B reverse charge (Google Ireland). UK: reverse charge. India: 6% equalisation levy withholding on payments by Indian payors |
| Meta / Facebook / Instagram Ads | FACEBK *, META PLATFORMS, FACEBOOK IRELAND, META PLATFORMS IRELAND | Advertising | Same as Google Ads — EU/UK B2B reverse charge from Meta Ireland; India 6% EL |
| LinkedIn Ads | LINKEDIN, LINKEDIN CORP, LINKEDIN IRELAND | Advertising | Microsoft subsidiary; LinkedIn Ireland for EU |
| TikTok Ads / Bytedance | TIKTOK INFO TECH, BYTEDANCE, TIKTOK ADS, TIKTOK PTE LTD | Advertising | Singapore (TikTok Pte Ltd) or UK invoicing; EU B2B reverse charge |
| X / Twitter Ads | X CORP, TWITTER ADS, X HOLDINGS | Advertising | US (X Corp); EU B2B reverse charge |
| Microsoft Ads / Bing Ads | MICROSOFT ADS, MICROSOFT*ADVERTISING, MICROSOFT IRELAND OPS | Advertising | EU B2B reverse charge (Microsoft Ireland) |
| Amazon Ads | AMAZON ADS, AMZN ADVERTISING, AMAZON ADS EMEA | Advertising | EU B2B reverse charge (Amazon Online Sales Ireland or AMS EMEA Sarl) |
| Reddit Ads | REDDIT INC, REDDIT BUSINESS | Advertising | US supplier (Reddit Inc); EU B2B reverse charge |
| Pinterest Ads | PINTEREST INC, PINTEREST EUROPE | Advertising | US supplier; EU operations |
| Snap Ads | SNAP INC, SNAP*ADS | Advertising | US supplier |
| Taboola | TABOOLA INC, TABOOLA EUROPE | Advertising / content discovery | US HQ; EU operations |
| Outbrain | OUTBRAIN INC, OUTBRAIN EUROPE | Advertising / content discovery | US HQ; EU operations |
| Quora Ads | QUORA INC | Advertising | US supplier |
| Yahoo Ads | YAHOO INC, VERIZON MEDIA, YAHOO INC NEW | Advertising | US supplier (post-Verizon spin-off) |
| Yahoo Japan Ads | YAHOO JAPAN, LY CORP | Advertising | Japan supplier (now LY Corp after LINE merger) |
| Baidu Ads | BAIDU INC | Advertising | China supplier |
| Naver Search Advertising | NAVER CORP, NAVER* | Advertising | South Korea supplier |
| Yandex Direct | YANDEX, YANDEX RUSSIA | Advertising | Russia / Nidex (post-2024 spin-off); sanctions check |
| Spotify Ads / Spotify Ad Studio | SPOTIFY ADS, SPOTIFY AB | Advertising / audio | Sweden HQ |
| Apple Search Ads | APPLE SEARCH ADS, APPLE INC ADS | Advertising | Apple Inc / Apple Distribution International |
| The Trade Desk | THE TRADE DESK INC, TTD | Advertising / DSP | US supplier |
| DV360 (Display & Video 360) | GOOGLE DV360, GOOGLE *DV360 | Advertising / DSP | Same as Google Ads |
| Amazon DSP | AMAZON DSP, AMAZON ADS DSP | Advertising / DSP | Same as Amazon Ads |
| Awin | AWIN LTD, AWIN AG | Affiliate marketing | UK / Germany supplier |
| Impact / Impact Tech | IMPACT TECH, IMPACT.COM | Affiliate / partnership | US supplier |
| ShareASale | SHAREASALE, AWIN US INC | Affiliate marketing | Awin subsidiary |
| Refersion | REFERSION INC | Affiliate marketing | US supplier |
| Partnerize | PARTNERIZE LTD | Affiliate / partnership | UK supplier |
The Indian advertiser:
See digital-services-tax-matrix.md for full DST treatment.
Other GLOBAL computations in the OpenAccountants Tax Library.
Indian payors must withhold 6% Equalisation Levy
Indian payors must withhold 6% Equalisation Levy on payments for online advertising services to non-residents. Failure leads to disallowance under §40(a)(ib) ITA.[T1] Finance Act 2016 §165; §40(a)(ib) ITA
Article 44 PVD B2B place of supply
Article 44 PVD: B2B services taxed where customer established → reverse charge for cross-border B2B. Article 59a may shift to country of effective use/enjoyment for some non-EU customer cases — confirm.[T1] Article 44 PVD; Article 59a PVD
Schedule C
Line 8 — AdvertisingSchedule C
UK self-employment
Box 14 (Advertising and entertainment)UK self-employment
EU bookkeeping
"Werbung und Marketing" / "Publicité"EU bookkeeping
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